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The boss of the tobacco giant behind the iconic Marlboro Man said a date should be set to ban cigarettes.
Jacek Olczak, chief executive of Philip Morris International (PMI), has made it his mission to make old-style gaspers a thing of the past – and he says cigarettes should be replaced by alternatives such as vapes.
Since 2016, the company, which is best known for brands such as Marlboro
and Chesterfield, has been trying to transform itself from
the world’s biggest tobacco firm into a scientific hub that can help smokers quit for good.
It has invested more than £8.5billion in this ‘smoke-free future’ – from research papers
to promotion of new products.
Olczak believes that a move on cigarettes similar to the combustion engine would have to be on a timescale that gives consumers and the industry time to respond and change.
Stubbing it out: Philip Morris International, – whose Marlboro brand
was advertised by the Marlboro Man (pictured), has invested more than £8.5bn in a ‘smoke-free future’
‘Looking at what the UK is doing in the car industry, saying that
as of a certain year you are not allowed to produce petrol cars, we could have this with tobacco too,
‘ he told the Mail.
Olczak was himself a smoker for two decades until he tried the brand’s IQOS heated tobacco device, which costs £39 for
a starter kit.
Products such as heated tobacco and e-vapes now account
for nearly 35pc of total annual revenues at PMI.
And the Polish businessman, who wants the company to become a so-called ‘ESG’ stock that qualifies to
be included in funds that invest on environmental,
social and governance principles, said government action would help to speed up the switch.
New petrol and diesel cars and vans will be banned in the UK from 2030 – forcing manufacturers to produce green alternatives and putting pressure on drivers to go green.
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Olczak, 58, also drew an analogy with the switch to energy-saving
lightbulbs. ‘In different countries they had
a number of investment schemes to promote research and development to see whether you can produce light
with much less energy,’ he said.
The main thrust of Olczak’s argument is that governments could reduce smoking
and the costs to health services if they supported tobacco companies like PMI
to research alternatives which are less damaging to health – while setting a deadline for banning traditional cigarettes.
Quit habit: Philip Morris boss Jacek Olczak was himself a smoker for two decades
There could be a tenfold reduction in deaths linked
to smoking if smokers fully switched to
smoke-free products, based on World Health Organisation data.
In the past, PMI – whose brand was advertised
by the Marlboro Man from the 1950s to the late 1990s –
has fought lawsuits that alleged it hid the dangers associated with smoking.
But Olczak, who became chief executive in 2021 after decades at PMI,
said the business has fundamentally changed – so much so that cigarettes now, in his view,
‘belong in museums’.
Speaking at a recent event in London, Olczak said: ‘When governments – and organisations that lobby them – prevent men and women who continue to smoke from accessing less harmful alternatives,
and when they perpetuate misinformation about these products, it has a direct correlation to the persistence of smoking.
‘It’s time for anti-tobacco organisations to stop fighting against us and
start fighting for adults who smoke.’
He praised Sweden and Japan for their approach to smoking alternatives in contrast with Brazil and Singapore, which have banned certain less harmful options.
PMI’s sales of cigarettes are still strong in the Middle East,
Africa, south-east Asia and the Americas.
This article has been updated to correct “Benson & Hedges” to “Chesterfield”
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Здесь вы сможете найти высококачественную бытовую технику от ведущего
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У нас представлен широкий ассортимент товаров, доступных для
покупки купить стиральную miele
и многое другое.
Мы предлагаем только оригинальную продукцию Miele, которая отличается
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The boss of the tobacco giant behind the iconic Marlboro Man said a date should be set to ban cigarettes.
Jacek Olczak, chief executive of Philip Morris International (PMI), has made it his mission to make old-style gaspers a thing of the past – and he says cigarettes should be replaced by alternatives such as vapes.
Since 2016, the company, which is best known for brands such as Marlboro
and Chesterfield, has been trying to transform itself from
the world’s biggest tobacco firm into a scientific hub that can help smokers quit for good.
It has invested more than £8.5billion in this ‘smoke-free future’ – from research papers
to promotion of new products.
Olczak believes that a move on cigarettes similar to the combustion engine would have to be on a timescale that gives consumers and the industry time to respond and change.
Stubbing it out: Philip Morris International, – whose Marlboro brand
was advertised by the Marlboro Man (pictured), has invested more than £8.5bn in a ‘smoke-free future’
‘Looking at what the UK is doing in the car industry, saying that
as of a certain year you are not allowed to produce petrol cars, we could have this with tobacco too,
‘ he told the Mail.
Olczak was himself a smoker for two decades until he tried the brand’s IQOS heated tobacco device, which costs £39 for
a starter kit.
Products such as heated tobacco and e-vapes now account
for nearly 35pc of total annual revenues at PMI.
And the Polish businessman, who wants the company to become a so-called ‘ESG’ stock that qualifies to
be included in funds that invest on environmental,
social and governance principles, said government action would help to speed up the switch.
New petrol and diesel cars and vans will be banned in the UK from 2030 – forcing manufacturers to produce green alternatives and putting pressure on drivers to go green.
RELATED ARTICLES
Previous
1
Next
CBI in rallying cry to members as it fights for survival in…
Hunt urged to raise savings tax thresholds: Baroness Altmann…
ALEX BRUMMER: The private equity onslaught that
is eroding… Germany now the eurozone’s ‘problem child’: Former…
Share this article
Share
47 shares
HOW THIS IS MONEY CAN HELP
How to choose the best (and cheapest) stocks and shares Isa and the right
DIY investing account
Olczak, 58, also drew an analogy with the switch to energy-saving
lightbulbs. ‘In different countries they had
a number of investment schemes to promote research and development to see whether you can produce light
with much less energy,’ he said.
The main thrust of Olczak’s argument is that governments could reduce smoking
and the costs to health services if they supported tobacco companies like PMI
to research alternatives which are less damaging to health – while setting a deadline for banning traditional cigarettes.
Quit habit: Philip Morris boss Jacek Olczak was himself a smoker for two decades
There could be a tenfold reduction in deaths linked
to smoking if smokers fully switched to
smoke-free products, based on World Health Organisation data.
In the past, PMI – whose brand was advertised
by the Marlboro Man from the 1950s to the late 1990s –
has fought lawsuits that alleged it hid the dangers associated with smoking.
But Olczak, who became chief executive in 2021 after decades at PMI,
said the business has fundamentally changed – so much so that cigarettes now, in his view,
‘belong in museums’.
Speaking at a recent event in London, Olczak said: ‘When governments – and organisations that lobby them – prevent men and women who continue to smoke from accessing less harmful alternatives,
and when they perpetuate misinformation about these products, it has a direct correlation to the persistence of smoking.
‘It’s time for anti-tobacco organisations to stop fighting against us and
start fighting for adults who smoke.’
He praised Sweden and Japan for their approach to smoking alternatives in contrast with Brazil and Singapore, which have banned certain less harmful options.
PMI’s sales of cigarettes are still strong in the Middle East,
Africa, south-east Asia and the Americas.
This article has been updated to correct “Benson & Hedges” to “Chesterfield”
DIY INVESTING PLATFORMS
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£1.50 fund dealing
0.25% fee on fund holdings
Investment ideas
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Free fund dealing
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Flat-fee investing
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From £4.99 a month
Trade shares and funds for £3.99
Social investing
Social investing
Share investing
30+ million global community
No account fee
Investment account
Free share dealing
Free fractional share*
Affiliate links: If you take out a product This is Money may earn a commission. This does not affect our editorial independence.
*T&Cs apply.
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